Kiko SkyDuck or Fly

Keep your head low, or take the sky.

A rapper crosses four worlds where everyone plays it safe, and refuses to.

Duck or Fly is a 3 min 13 music video for a fictional rapper, Kiko Sky. The song asks one question: duck or fly? Keep your head low and stay in line, or take the sky. The film turns that question into the rule of every world it visits. In each one, the crowd plays it safe. Kiko doesn't.

Every frame was generated with AI. The artist, the four worlds, the duck, the punk who follows her everywhere and every camera move were designed for this film and directed shot by shot.

Title

Duck or Fly

Artist

Kiko Sky (fictional rapper created for the film)

Director

Gabriel Brien

Production

Crimson Spark Agency, Montreal, Canada

Genre

Music video · rap · surreal comedy

Runtime

3 min 13

Language

English

Format

16:9, 1080p, 24 fps, stereo · vertical 9:16 version with animated captions available

Completed

October 2026

Technique

Fully AI-generated, human-directed

Four worlds. One duck.

Kiko Sky opens with a little question: are you gonna duck, or fly? Then she walks into a neon 90s fitness club where everyone keeps the same count. A punk with a blue mohawk rows a bathtub as hard as he can and never moves an inch. Her duck trains beside her in a sweatband.

Verse two takes her to a pink-and-black casino where every player has a duck's head. They bet on safe and fold their cards, the punk deals as croupier, and Kiko pushes all in, her duck riding in her bag in a bow tie.

The bridge goes back ten thousand years. In a stone-age cave, the punk is now a caveman who wants to cook a duck locked in a cage. Kiko flicks the latch.

For the final chorus, the stairs hang upside down and the floor is the sky. The duck she freed is now the DJ, the punk is a magician, and Kiko grows wings. She flies off with the duck.

The safe path isn't free.

Everyone gets asked the same question, usually without words: do you keep your head low, or do you take the sky?

Duck or Fly puts that question in a song and gives it four worlds. In each one, the crowd plays it safe. They row a bathtub to nowhere, fold their cards, stay in the cage. Kiko doesn't. The song never says the safe path is wrong. It says the safe path isn't free, and that every little bird has to pick a side.

The title holds the whole film. A duck is a bird that can fly. To duck is to lower your head. Kiko spends three minutes choosing between the two meanings.

Four worlds in three minutes is a continuity problem before it is a creative one. A generated shot has no memory of the one before it. So every look and every empty set was approved on a reference sheet before the first shot. Three characters cross every world with a new look each time, and each world hands over to the next with an object in the same spot in the frame. The spectacle was the easy part. Making about fifty separate generations read as one story was the work.

I kept the rule I set on Hit Your Mark: sung lines in close-up, cut on the first syllable. And when Kiko sings over a story shot, her face stays out of frame. A face that doesn't move its lips while the voice keeps going breaks the illusion faster than anything.

The cast

Three characters cross every world, each with a new look per world. Twelve looks in total, every one approved on a reference sheet before the first shot.

Four worlds, one video.

Read the making-of: Four Worlds, One Duck →

From the film

10 stills available in 1920×1080 on request · © Crimson Spark Agency.

Gabriel Brien

Director of Duck or Fly. AI filmmaker and creative director, founder of Crimson Spark Agency, based in Greater Montreal.

Canadian filmmaker from Montreal, creative director and founder of Crimson Spark Agency, Gabriel Brien works where cinema, music and generative AI meet. He comes from a mixed background in technology, business and creative production, and he makes films outside the traditional studio system.

Duck or Fly is his second music video, after Hit Your Mark. He directs a fictional rapper across four worlds, with one rule for all of them: the worlds can change, the characters can't. Every look locked on a reference sheet, a song mapped measure by measure, an object cut between each world, and a shot-by-shot review over three versions.

His short film Last One, the first film of the Lolly series, won the Grand Prize at AI Independent Montreal and Best Technical AI at the Ai & Robots Film Festival in 2026. In October 2026, he was interviewed by Global News on the place of artificial intelligence in art.

Crimson Spark Agency

An AI production studio in Greater Montreal. Crimson Spark makes ads, product launches, brand films, music videos and short films for brands, agencies, artists and producers in Quebec, Canada and abroad.

AI replaces the crew, the location and the days of shooting. It does not replace direction: every shot is chosen, composed and edited by a creative director, following a documented method for character, lighting and scene continuity.

See our music video work →