Your song, in a world no budget could build.
Four sets, eight looks, a crocodile in a tuxedo and a tiger in the ring. Every frame of Hit Your Mark is generated, and every sung line lands on the beat.
Hit Your Mark · Kairo & SélaA studio original, directed by Gabriel Brien
One set for each part of the song.
Spectacle is cheap now. Timing is the craft.
Anyone can generate a crocodile in a tuxedo. What still makes a music video is a singer who sings the song, on the beat, from the first line to the last.
- 01
Every line lands on the beat.
We map the song to the fraction of a second before generating anything, so mouths open when the voice starts and close when it stops.
- 02
Worlds built for one song.
An upside-down studio, a marble pool at night, a big top and a wall of TVs. No set builder, no animal handler, no crane rental.
- 03
A new look for every set.
Each artist changes outfit at every set, and each look is approved on a reference sheet before the first shot, so the face never drifts.
Three sung moments per verse and per chorus: beginning, middle, end. Five seconds maximum, in close-up. The story runs in between.
How we made it.
No camera, no actors, no set. Six steps took Hit Your Mark from an idea to an approved fourth version.
- 01
A concept about the shoot
The song is about hitting your mark, like an actor on set. So the video is about the shoot itself: it opens inside a photographer's lens and ends on the director saying "Cut."
- 02
Four sets, one per part of the song
An upside-down studio, a pool guarded by a crocodile and a shark, a circus, and a room built out of old TVs.
- 03
Reference sheets before the first shot
Four looks each for Kairo and Séla, plus the photographer, the TV-head man and the director's cameo. Every sheet approved before anything is generated.
- 04
Map the song
Every line, who sings it and when it starts, mapped before the first shot. Lip sync lives or dies on that map.
- 05
The lip-sync rule
Three sung moments per section, five seconds max, face big from the first frame, mouth closed until the voice starts. The wild camera stays on the story shots.
- 06
Review shot by shot
Four versions, each with a page listing every shot, its timecode and a comment box. Version four was approved as is. Then the grade, 35mm grain and titles.
How we made it, in 2 minutes. Told by Gabriel's digital twin.
Every look, locked before the first shot.
The looks
The sets and the cast
Priced by the second, like our films.
One music video built around your track, from the concept to the final grade. 1-minute minimum.
- A concept and treatment, approved before anything is generated
- Your artists as digital twins (written consent only), or fictional performers
- A look per set, locked on reference sheets
- Sets and characters built for your song
- Lip sync mapped to your track
- Edit, colour grade, titles and sound effects
- Review shot by shot, with a timecoded page for every version
- Your finished track, plus the isolated vocal stem
- The lyrics
- References for the mood you want
- If the artists appear: photos, a short recording and their written consent
- Runtime is measured on the final cut.
- Vertical cutdowns for Reels, TikTok and Shorts can be added: ask on the call.
- Billed in USD. Canadian clients are billed in CAD, at 20 $ CA per second.
From your track to the final cut.
15-minute call
Your song, your artists, the world you picture.
Treatment
The concept, the sets and the looks, on paper. Nothing is generated until you approve it.
Sheets and song map
Every look and set approved, every line timed.
Shot-by-shot review
You comment shot by shot; each version answers the notes.
Final delivery
Graded, titled, mixed to your master.
Before you book.
Can the artist appear in the video?
Do you make the song?
Who owns the video?
Is it labelled as AI?
How does the lip sync hold for a whole song?
Can we get vertical versions?
Give your song a world.
Send us the track. We'll come back with a concept, the sets and the looks.