Our Craft

Cinematic stories, directed frame by frame.

We produce ads, short films, 3D product animations and motion graphics with the latest AI models and the most advanced techniques we know. Here is how a project runs, what you see along the way, and what you can expect at the end.

Two ways to produce

AI-native or mixed. You choose the starting point.

Every project starts from one of two production modes. Both are directed the same way, held to the same standard and finished by the same team.

100% generated

AI-native production

Everything on screen is created: characters, locations, products, camera moves, light and sound. Nothing is filmed, so nothing is limited by budget, weather, travel or physics.

Best for

  • Concepts that can’t be filmed
  • Short films and spec ads
  • Impossible worlds and effects
  • Fictional characters and spokespeople

Your logo, colors and brand guide still apply to every frame.

1Your real imagesUsed
2Generated scenes and charactersCreated
3Motion graphics, sound and gradeAdded
What to expect

What you get, by type of project.

The five kinds of projects we produce most. Pick one to see what we build, what you approve and what lands in your hands.

Ads

A focused story that sells one idea: a hook in the first seconds, your product or service as the hero, and a clear call to action at the end.

Typically 15 to 60 seconds

What we build

  • Concept and script
  • Characters, locations and product shots
  • Voice-over, music and sound design
  • Titles, end tag and call to action

What you approve

  • The script
  • The look and the characters
  • The animated storyboard
  • Each revision round

What you receive

  • A high-resolution master file
  • Vertical, square and horizontal cuts
  • French and English versions on request
  • Subtitles
Direction

Directed like a film set, shot by shot.

AI generates pixels. Directing decides which ones end up on screen. We direct with more than 50 camera movements and angles, each chosen for what the shot has to say. Here are a few of the decisions we make on every shot. Try them.

LiveCamera move

Sound design

Room tone, footsteps, the click of a cap: sound is half of what makes an image feel real.

Color grade

One palette for the whole film, matched shot to shot and built around your brand.

Edit and pacing

Where to cut, how long to hold. Rhythm is what keeps people watching.

Voice and languages

Voice-over, dialogue and dubbing in French and English.

Animated storyboard

You see the whole film before it’s final.

Before we produce a single final shot, you get an animated storyboard: every shot in order, with its timing, its framing and its camera move, cut together with temporary voice and music.

Watch it, share it with your team and change anything: a line, a shot, the order. Changes at this stage are quick and cost little, which is why the final film holds no surprises.

  • Every shot, in order, at its real length
  • Framing and camera moves already planned
  • Temporary voice and music for the rhythm
  • Your approval before final production starts
Sample animaticShot 01 · Wide · Slow push-in
The city wakes up.
The process

Seven steps. Four moments where you sign off.

Our tools and recipes stay in-house. What we share is every decision point, so you always know where your project stands and nothing reaches the final cut without your OK.

  1. 01

    Discovery call

    We talk through your goal, your audience and where the project will run. You leave with a clear scope and a fixed price.

  2. 02

    Story and script

    We write the concept, the script and the voice of the piece. Story comes first: if the idea doesn’t land on paper, it won’t land on screen.

    You approve the script
  3. 03

    Look and world

    Mood frames, color palette and references. Characters, products, props and locations are designed and locked as reference sheets, so they stay identical in every shot.

    You approve the look
  4. 04

    Animated storyboard

    Every shot cut together at its real length, with framing, camera moves and temporary sound. You watch the film before it exists.

    You approve the storyboard
  5. 05

    Production

    Each shot is directed and generated with the latest models and techniques, then checked against the reference sheets. Anything that doesn’t hold up is regenerated, not delivered.

  6. 06

    Post-production

    Edit, sound design, music, voice, color grade, motion graphics and titles. This is where the shots become a film.

    Revision rounds included
  7. 07

    Delivery

    Your master file and its versions: every format you need for the web and social media, plus French and English versions when the project calls for it.

Motion graphics

And yes, we animate graphics too.

Motion graphics carry what images alone can’t say: your name, your offer, your numbers, your logo. We design them in your brand system and animate them to the rhythm of the cut.

  • Logo animations and end cards
  • Kinetic typography and titles
  • Lower thirds for speakers
  • Product callouts and feature labels
  • Animated data and infographics
  • Transitions and social overlays
Every
frame has
a purpose.
Alex MartinHead of Marketing, Your Company
YOUR LOGOYour tagline here

Live demo, animated in code right on this page.

The standard

AAA content is a standard, not a buzzword.

01

Story first

Every project starts with the idea and the script. Technology serves the story, never the other way around.

02

Cinematic language

Framing, movement, light and rhythm: the grammar of cinema, applied to every frame.

03

Latest models, advanced techniques

We test new models as they come out and pick the right one for each shot. Our toolkit changes every month. Our standard doesn’t.

04

Every frame reviewed

Nothing reaches you without being checked. What doesn’t hold up is regenerated, not delivered.

3 years of production experimentation with generative AI. Thousands of hours of testing what holds up on screen.Gabriel Brien, founder and creative director

FAQ

Questions about how we work.

Your project

Tell us what you want to make.

A 30-minute call is enough to scope it. You leave with a clear plan and a fixed price.