Game trailers

Show your game before it ships.

Verglas is a 33-second concept teaser for a fictional winter street-racing game: garage, launch, drift, replay and finish line. Every shot is generated. The HUD, the menus and the title are designed in post.

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Now playingSpec teaser · 0:33

Verglas · Black ice. Full throttle.A concept teaser for a fictional game, directed by Gabriel Brien

0:33 teaserEN · FR two voice versions6 generated scenes0 frames filmed

Game announcementsPublisher and investor pitchesCrowdfunding pagesSocial teasers

Your footage, your artwork

Built from your game. Nothing invented.

What goes into the trailer depends on where your game is.

01
Your game has in-game footage.
We cut the trailer from your real capture, then add the title, on-screen text, trailer voice, music and sound design.
02
Some footage, not enough.
Your real footage comes first. The missing shots are generated from your game artwork, and we tell you which ones, for each store’s AI disclosure.
03
A concept or teaser, no footage yet.
Every shot is generated, with your game artwork as the only reference: concept art, 3D renders, screenshots, logo and interface.

Nothing invented

Every character, vehicle, place and interface element in your trailer comes from your game’s artwork. If it is not in your art, it is not in the trailer.

Inside the teaser

Six beats, from the garage to the finish line.

The garage — The garageCar select and customisation

The launch — The launchLap 3 of 3, hood down

The drift — The driftScore callout on the slide

The slipstream — The slipstreamSpeed and position on the HUD

The replay — The replayA drone camera on the bridge

The finish — The finishFirst place, new record

Why it works

It reads like gameplay, not like a slideshow.

A game trailer has to look like the game people will play. That comes from the details around the picture as much as the picture itself.

01
A HUD that matches the footage.
Speed, lap, position and track map are rebuilt in post from the game’s interface and timed to every shot, so the HUD tells the same story as the picture.
02
Your world, locked on sheets.
Cars, characters and locations from the game’s artwork are approved as reference sheets before anything is generated, so they hold from shot to shot.
03
Two languages from one cut.
Verglas ships in English and in Quebec French: same cut, same music, a native trailer voice and translated on-screen text for each.

The HUD rule

The speedometer follows the footage. If the car looks like it is doing 80 km/h, the gauge says 80. Players notice when it lies.

Behind the scenes

How we made it.

Six steps took Verglas from a title to a finished teaser in two languages.

01
A title and a promise
A name that sounds like the game and a slogan that sells it in four words: Verglas. Black ice. Full throttle.
02
Reference sheets
The hero car, the rival and five locations, each approved as a sheet before anything is generated.
03
One scene per gameplay beat
Garage, launch and drift, hood cam, replay, finish line. Each scene generated as a long take, then cut.
04
Keep only what reads as real
A floating car and a stray snowplow came out in review. A trailer shot either sells the game or goes.
05
HUD, menus and title in post
Speedometer, lap timer, position, track map, garage menus and the title card, designed and timed frame by frame.
06
Trailer sound in two languages
A trailer voice in English and in Quebec French, with reverb and doubling on the key lines, booms on the hits and a riser into the title.

Every shot generated. HUD, menus and title added in post.

The reference sheets

Every car and every place, locked before the first shot.

Hero car: Spark S1, front and back — Hero car · Spark S1, front and back

Rival car: The black coupe — Rival car · The black coupe

Location: Downtown at night — Location · Downtown at night

Location: The garage — Location · The garage

Location: The steel bridge — Location · The steel bridge

Location: The finish line — Location · The finish line

Client work

Taebo Reboot

The official trailer of Taebo Reboot: Master of the Elements, a virtual reality fitness game with Billy Blanks on Meta Quest and Pico, made at XPR Labs when Gabriel Brien was its chief operating officer. It became the main trailer of a game distributed in more than 30,000 copies.

Watch page →Case study →

PricingFrom $14 USD per secondSee pricing for full details →

How it works

From your concept to the final mix.

15-minute call
Your game, your audience and where the trailer will run.
Treatment
The beats, the shots and the title, on paper. Nothing is generated until you approve it.
Sheets
Your footage and artwork sorted, then your characters, vehicles and places approved one by one.
Shot-by-shot review
You comment shot by shot; each version answers the notes.
Final delivery
Graded, mixed, with the HUD and title in place.

Questions

Before you book.

Is Verglas a real game?

No. Verglas is a concept teaser for a fictional game, made by the studio to show the format, and its end card says so. We played the client: we designed the game’s artwork first, the reference sheets on this page, then generated every shot from it alone.

Do you use our in-game footage?

Yes, whenever it exists. Your real footage comes first. Generated shots fill only what is missing, or the whole trailer when the game has no footage yet, and they are built from your game artwork.

Will you add things that are not in our game?

No. Characters, vehicles, places and interface all come from your artwork. If a shot needs something your art does not show, we ask you for it instead of inventing it.

Can it stand in for real gameplay?

We label generated shots as concept footage. Where a store or platform asks for real gameplay, use your real capture. A fully generated teaser works best for announcements, publisher pitches, crowdfunding and socials.

Who owns the trailer?

Once paid, you can use it everywhere, worldwide, with no time limit. Our working files and methods stay with us.

Is it labelled as AI?

We tell you exactly what was generated, so you can fill in each store's AI disclosure and follow each platform's rules.

How fast is it?

A first version in less than a week. The final date depends on the length and the review rounds.

Give your game a trailer.

Send us your footage and your artwork. We will come back with the beats, the shots and a title card.

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