Kairo & SélaHit Your Mark

No camera. No actors. No set.

A pop-rap duo hits its mark on a film shoot that never stops changing sets.

Hit Your Mark is a 2 min 25 music video for a fictional pop hip hop duo, Kairo & Séla. The song takes its title from what a director tells an actor: stand exactly here, at exactly this moment. The film follows that idea from start to finish. It opens inside a photographer's lens and ends in the director's chair, on the word that ends every shoot.

Every frame was generated with AI. The artists, the four sets, the supporting characters and every camera move were designed for this film and directed shot by shot.

Title

Hit Your Mark

Artists

Kairo & Séla (fictional duo created for the film)

Director

Gabriel Brien

Production

Crimson Spark Agency, Montreal, Canada

Genre

Music video · pop hip hop · surreal

Runtime

2 min 25

Language

English

Format

16:9, 1080p, 24 fps, stereo · vertical 9:16 version available

Completed

October 2026

Technique

Fully AI-generated, human-directed

Four impossible sets. One shoot.

The clip opens inside a photographer's lens. Kairo raps on an upside-down soundstage, furniture fixed to the ceiling and a cloud raining indoors, while Séla rises from a puddle under the flashes of a photographer with a giant mustache.

Verse two moves to a luxury pool, where Kairo's bodyguards, a crocodile and a shark, end up fighting over an olive while Séla lounges under a rain of gold coins. At the circus, Kairo enters on an elephant, Séla rides a tiger, caged dancers move in sync, and the director himself steps into frame to shake Kairo's hand.

The bridge plays out in a room built from old televisions, ruled by a TV-head man, every screen showing Séla. At the end, the cast freezes and the director, in his chair, calls "Cut."

Someone still decides where everyone stands.

Every music video is a shoot, so I wanted to make one about the shoot itself.

"Hit Your Mark" is what a director tells an actor: stand exactly here, at exactly this moment, and deliver. The song carries that idea, and the film follows it. It opens inside a photographer's lens and ends in the director's chair, on the word every shoot ends with.

Kairo and Séla don't exist. Neither do the upside-down soundstage, the pool with its crocodile and shark, the circus or the room built from old televisions. Every frame was generated. That freedom is what drew me in: no location to book, no permit, no budget limit on what a set can be. If I could imagine a cloud raining indoors, it could be in the shot.

Freedom alone doesn't make a film. What made it work was treating it like a real production. I designed every character and every look before the first shot. I mapped the song line by line, because lip sync either lands on the beat or breaks the illusion. I wrote camera moves for every shot and asked for nothing traditional. Then I reviewed it shot by shot, over four versions, until each one hit its mark.

I put myself in it twice: a handshake with Kairo at the circus, and the final "Cut." It's my way of saying that someone is behind the camera, even when there is no camera.

The cast

Every character was designed before the first shot, with one reference sheet per look. Kairo and Séla change outfits in every set: eight looks in total, each built around one signature piece.

Directed like a real shoot.

From the film

8 stills available in 1920×1080 on request · © Crimson Spark Agency.

Gabriel Brien

Director of Hit Your Mark. AI filmmaker and creative director, founder of Crimson Spark Agency, based in Greater Montreal.

Canadian filmmaker from Montreal, creative director and founder of Crimson Spark Agency, Gabriel Brien works where cinema, music and generative AI meet. He comes from a mixed background in technology, business and creative production, and he makes films outside the traditional studio system.

With Hit Your Mark, his first music video, he directs a fictional pop-rap duo across four impossible sets. He directed it like a real shoot: a reference sheet for every character, a song mapped line by line, camera moves written for each shot, and a shot-by-shot review over four versions. He also appears in the film, shaking hands with the rapper at the circus and calling the final "Cut."

His previous film, Last One, the first film of the Lolly series, won the Grand Prize at AI Independent Montreal and Best Technical AI at the Ai & Robots Film Festival in 2026.

Crimson Spark Agency

An AI production studio in Greater Montreal. Crimson Spark makes ads, product launches, brand films, music videos and short films for brands, agencies, artists and producers in Quebec, Canada and abroad.

AI replaces the crew, the location and the days of shooting. It does not replace direction: every shot is chosen, composed and edited by a creative director, following a documented method for character, lighting and scene continuity.

See our music video work →